Caribbean AD and PR Agency – Hard Beat Communications

OUR WORK AND SERVICES

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WHAT WE OFFER ….
  1. Global Press Release Distribution

2: Advertising That Reaches The Caribbean And Its Diaspora

3: Ultra-Creative and Cutting Edge Digital Application Design & Development Solutions That’s #HardToBeat

SOME OF OUR DIGITAL SAMPLES

TAIWAN TOURISM

THE HEARTS OF ASIA  #SHOWYOURHEART CAMPAIGN AND #BIKETAIWAN CAMPAIGN

BACKGROUND

The importance of experiential in the tourism industry and it’s social impact is undeniable. We designed two unique and interactive campaigns to reinforce Taiwan’s unique appeal as a compelling destination and to improve Taiwan’s profile in the US (Global) market.  Tiger Party worked closely with Taiwan Tourism Bureau to deliver the concept of “Hearts of Asia” by live streaming and using VR technology to tens of thousands of International travelers in Times Square, New York. 

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 #ShowYourHeart Campaign

For the first time ever, people living in New York City and Taipei City, were able to connect by synchronizing two interactive digital billboards located in Asia and Times Square, New York. When people from both countries made heart shapes together with their hands and arms, it triggered a firework effect using promotional video encouraging travel to Taiwan. 

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Heart of Asia Taiwan: Interactive Joint Heart event that connected people from New York and Taipei Taiwan.

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#BikeTaiwan Campaign

Another creative experiential campaign that was tailored made for Taiwan Tourism, combined VR, motion-sensing, and AR technologies into one event.  With an immersive VR bicycle experience to showcase well-known tourism sites, such as Jiufen (九份), Sun Moon Lake (日月潭) and Yehliu (野柳) and using the highest-quality 5K video, allowed the audience to experience what it feels like to bike in Taiwan.  Moreover, the scenery was also projected on Times Square billboards via AR technology, advertising the unique attractions of Taiwan to all the visitors in Times Square. The VR Bike Experience Campaign demonstrated an easy, fun and quick get-to-know tourism experience of Taiwan to participants and created unforgettable memories.  Further allowing thousands of visitors in Time Square to learn more about  unique and authentic Taiwan. 

Heart of Asia Taiwan: VR Bike Event that provided participants with a simple and interesting opportunity to experience bike riding in Taiwan.

RESULT

Overall, “Heart of Asia” Campaign allowed people in NY to discover the friendly, fun and welcoming side of Taiwanese citizens.
With strategic social media management, we have driven the country brand awareness on @TripToTaiwan Facebook, Instagram, and Twitter channels toward global marketing, which achieved the phenomenon result of a total of 21K followers, over 2.5M impressions and 177K engagements within 8 months. 

Both campaigns not only showed the core concept of Taiwan to the world; it successfully conveyed the national image of “Taiwan-The Heart of Asia” but also achieved the distinguished ROI around 223.62%.  According to the monthly statistics from Taiwan Tourism, monthly visitors from the US, visiting for pleasure increased by 4.5% QoQ in Q1 2018 to 135,606 after the campaign launched. 

BANK OF AMERICA

To connect Bank of America customers, a twitter feed spot shows the latest updates from users. The spot dynamically adjusts to the length of the tweet. 

7 ELEVEN NEXT GEN CONCEPT STORE

BACKGROUND

Tiger Party worked with TPN Retail to design and develop the digital retail experience in the first 7Eleven Next Gen store in Manhattan and then later in Chicago. The Challenge was to create a harmonious user experience that is both relevant to the section of the store and also allows 7-Eleven to update content as frequently as needed. 

KEY CONSIDERATIONS

  • Adequate font size
  • Use of image vs. text
  • Menu items relevant to the time of the day
  • Clear price and calorie information

DELIVERABLES

  • Digital menu board
  • Exterior promo screen
  • Kiosk self-ordering system
  • Interior promo screen 
  • Seating Area promo screen

Digital Menu Board

The Digital Menu Board consists of 3 HD side by side displays. The menu and promotional items change based on the time of day.

 

CTM MEDIA GROUP

BACKGROUND

CTM Media Group is one of world’s premiere tourism brochure distribution network. They hired us to build a digital version of their print brochure stand. We designed and developed this application that has been installed in over 200 locations in the US.

KEY CONSIDERATIONS

  • 2011 & 2012 Gold Apex Award winner at Digital Signage Expo 
  • Installed in over 200 locations across USA & Canada – Including JFK International airport, Madame Tussauds, Marriot hotel in Times Square

DELIVERABLES

  • Interaction & Visual Design 
  • Interactive Application Development 
  • XML-based Content Management System
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GHANA, MINISTRY OF EDUCATION, SCHOOL-MAPPING PROJECT

We designed and developed a comprehensive mapping and monitoring platform for school construction and maintenance throughout Ghana. Teachers and construction reps can now easily input data including pictures and GPS based location, using our app (even without internet connectivity!). The data is then synced to the website, where citizens can explore real-time data concerning their local schools– such as the quality of buildings and access to computer equipment. See the progress of school improvements in Ghana now: http://ghanaschoolsinfo.org/

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SOLOMON ISLANDS, RURAL DEVELOPMENT PROGRAMME
MANAGEMENT INFORMATION SYSTEM

We re-invented our original website used to track and monitor infrastructure projects in the Solomon Islands. The site structures an approval process to determine which villages will receive funds for specific projects like bridge building and water tanks. Optimizations to the site include enhanced usability of the app component, homepage re-design, data visualization, and ability to update reports on the field via SMS. See the site here: http://sirdp.org.sb/

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