CARIBBEAN & CARIBBEAN AMERICANS
Immigrants from the Caribbean represent a growing segment of Blacks and `Asians` in America who can easily be reached with marketing initiatives focused and targeted to them that use their own media – Caribbean Communications Study for AT&T - 1996.

• Caribbean Blacks are differentiated from African Americans by cultural values/customs, languages and ethnicity for some. More than 22 million people of Caribbean heritage live in the US. (Strategy Research Corporation). However, based on what advocates say is an undercount of the population based on the fact that they are lumped into, in 2000, of the 31.1 million foreign born in the United States, about 2,953,066 (9.5 percent) counted by the U.S. Census were born in Caribbean countries. Their numbers increased 22.0% from 1999 to 2000 and 12.9% from 2000 to 2001. (US CENSUS 2000)
  
  
• Almost all (92.9%) are from 5 countries: Cuba (33.8%), the Dominican Republic (24.6%), Jamaica (14.6%), Haiti (13.7%), and Trinidad and Tobago (6.2%). (US CENSUS 2000)
  
  
• Almost half; 45.7%) are Black while 45.9% are male; 54.1% are female. (US CENSUS 2000)
  
  
• They are educated: 68.1% of those aged 25+ have completed high school or more versus 78.4% of African Americans. 13.0% have Bachelors and 6.4% have advanced degrees, comparable to African Americans. (Migration Policy Center) and Black Diversity Study, August 2003)
  
  

About 46 percent of Caribbean-born householders owned their own home. In 2000, 45.7 percent of Caribbean-born householders owned their homes, compared with 49.8 percent of all foreign-born householders. The Caribbean-born householders most likely to own their homes were from the Cayman Islands (63.3 percent), Aruba (60.1 percent), and Cuba (58.2 percent). The Caribbean-born householders least likely to own their homes were from the Dominican Republic (20.0 percent), St. Lucia (37.6 percent), and Guadeloupe (37.7 percent). (University at Albany, State University of New York Black Diversity Study August 2003) People of Caribbean heritage are credited with contributing approximately $8 billion in remittances to economies in the Caribbean region each year. ((Inter-American Development Bank 2007 Study)

Caribbean nationals responded at a rate of 72 percent when communicated to as a `Caribbean person` than an African American, according to an AT&T study of 1996. A large percentage, about 73-75 percent, were found to spend a significant amount of time reading Caribbean newspapers, listening to independent Caribbean radio and watching Caribbean television programs.

SOUTH ASIANS
In the U.S., South Asians are the sixth-largest foreign population, with more than 1.8 million people of Indian origin. They generally have origins in Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan, and Sri Lanka.

ASIAN INDIANS HAVE:

• The highest annual median household income of among all US ethnic groups.
• The Highest per capita income of among all US ethnic groups.
• The Combined disposable income of $88 billion.
• The Estimated annual buying power of $20 billion.
• Over 65 percent Asian-Indians use the Internet.
• Asian Indians were the fastest growing US ethnic group from 1990-2000.
• About 55% of motels in the US are owned by Asian Indians.
• 75% of Asian Indians who work have a bachelors degree or higher.

AFRICANS
African immigrants from the continent are:

• Conservatively over 600,000 and are mainly Nigerians, Ghanians and Ethiopians
• Earn typically more than native born Black Americans
• Have the highest educational attainment rates of any immigrant group in the United States
• Typically settle in heavily urban areas upon arrival into the U.S. Areas such as Washington, DC, New York, and Minneapolis
• Contribute millions to the economies of Africa by sending money to their family members.